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Size added

WR.UP® Denim

4 Button High Waist Full Length

Or 4 x $62.50 NZD interest free fortnightly payments with Learn how

Colour Dark Blue + White Stitching

Select a Size Size Guide Find My Fit

Don't have your size?

Your new go-to pants come with these WR.UP patented features

Anti-slip waistband

It’ll move with your waistline

Form fitting fabric

It’ll move and flex with you no matter what


It’ll support and hug to shape you

Breathable fabric

Wear more, wash less

Fabric so soft

You’ll never want to take them off

Freddy is your booty's best friend—always

Always in place

Designed to keep your pants up and in place. It will hug the waistline comfortably and won't dig in.

Comfiest stretch ever

Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions.

Boost your booty

A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

We love your figure

Strategically placed panels & stitching to accentuate your existing figure by hugging you in all the right places.

The short version

We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach New Zealand, and your booty.

We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.

Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.

Read the full story

Customer Reviews

Based on 31 reviews
Overall size: Small
Overall feeling: OK
Overall comfort: Very uncomfortable
Overall style: Not really stylish

Top is too small I need to return this item

Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Perfect day or night

These were my first high rise freddy jeans. They did not disappoint. They are so comfortable. They are flattering in all the important places but not constricting at all like most brands of high waisted jeans. They feel more like leggings than denim which I love. They have the perfect amount of support in the butt for good shaping. Length is fantastic for me as I am 5’11 and can never find jeans that fit me all the way. Highly recommend. Worth every penny

Overall size: Normal
Overall feeling: OK
Overall comfort: Comfortable
Overall style: Stylish
Stitches too low on butt

The lower stitches are to low and make my butt flatt

Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
My favorite jeans

They fit like a glove and they look gorgeous.

Overall size: Normal
Overall feeling: Very good
Overall comfort: Comfortable
Overall style: Very stylish
Never disappoint

Freddys never disappoint. Always flattering and comfortable. Only slight issue with these ones is there is a tiny gap around the waist. They don't sit as flush against the skin as the zippered ones, but it's not very noticeable.