Size added

WR.UP® Denim

Mid Waist 7/8 Length
$209

Or by 4 installments of $52.25 NZD Learn More

Colour Dark Blue + Blue Stitching

Select a Size Size Guide Find My Fit

Freddy is your booty's best friend—always

Always in place

Designed to keep your pants up and in place. It will hug the waistline comfortably and won't dig in.

Comfiest stretch ever

Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions.

Boost your booty

A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

We love your figure

Strategically placed panels & stitching to accentuate your existing figure by hugging you in all the right places.

The short version

We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach New Zealand, and your booty.

We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.

Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.

Read the full story

Customer Reviews

Based on 26 reviews
92%
(24)
8%
(2)
0%
(0)
0%
(0)
0%
(0)
B
B.B.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish

WR.UP® Denim - Mid Waist - 7/8 Length - Dark Blue + Blue Stitching

P
P.T.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Wow

I just got my jeans it’s so so nice and amazing 😍. This is my first order from this website and I’m absolutely ordering again, I’m 5 6” and 141 pounds I ordered size small and it fits perfect 👌.

B
B.M.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Most comfortable pants ever!

I now have 5 pairs in different styles & they’re all super comfortable & great fitting. Love them.

M
M.D.L.H.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Loved the fit

These jeans are amazing and display curves in my petite body type.

C
C.
Overall size: Normal
Overall feeling: Good
Overall comfort: Comfortable
Overall style: Stylish
Good

I really like the color. but I think it is better if it does come with real pockets.