Size added

WR.UP® Denim

Mid Waist Full Length
$209

Or by 4 installments of $52.25 NZD Learn More

Colour Black + Black Stitching

Select a Size Size Guide Find My Fit

Don't have your size?

Freddy is your booty's best friend—always

Always in place

Designed to keep your pants up and in place. It will hug the waistline comfortably and won't dig in.

Comfiest stretch ever

Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions.

Boost your booty

A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

We love your figure

Strategically placed panels & stitching to accentuate your existing figure by hugging you in all the right places.

The short version

We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach New Zealand, and your booty.

We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.

Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.

Read the full story

Customer Reviews

Based on 40 reviews
90%
(36)
10%
(4)
0%
(0)
0%
(0)
0%
(0)
F
F.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
WR.UP

these are so comfy like a second skin

G
G.S.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Denim Mid-waist

❤️ ❤️ ❤️ ❤️ ❤️ so comfortable and the best part is you don't have to keep pulling them up as the waist stays in the same position all day.

A
A.K.
Overall size: Large
Overall feeling: OK
Overall comfort: Comfortable
Overall style: Stylish
I returned it but for good reason!

The product itself was absolutely fine nothing wrong with it, I just didn’t like how it fit or looked on me so I returned it and will be getting the high waisted ones!

T
T.Q.
Overall size: Large
Overall feeling: Good
Overall comfort: Comfortable
Overall style: Stylish

Mid Waist Full Length WR.UP Denim - Black + Black Stitching

M
M.A.
Overall size: Normal
Overall feeling: OK
Overall comfort: Comfortable
Overall style: Not really stylish

Didn’t like the colour. A bit washed out.