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WR.UP® Denim

Mid Waist Full Length
$209

Or 4 x $52.25 NZD interest free fortnightly payments with Learn how

Colour Dark Blue + Blue Stitching

Select a Size Size Guide Find My Fit

Your new go-to pants come with these WR.UP patented features

Anti-slip waistband

It’ll move with your waistline

Form fitting fabric

It’ll move and flex with you no matter what

Stitching

It’ll support and hug to shape you

Breathable fabric

Wear more, wash less

Fabric so soft

You’ll never want to take them off

Freddy is your booty's best friend—always

Always in place

Designed to keep your pants up and in place. It will hug the waistline comfortably and won't dig in.

Comfiest stretch ever

Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions.

Boost your booty

A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

We love your figure

Strategically placed panels & stitching to accentuate your existing figure by hugging you in all the right places.

The short version

We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach New Zealand, and your booty.

We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.

Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.

Read the full story

Customer Reviews

Based on 81 reviews
90%
(73)
5%
(4)
5%
(4)
0%
(0)
0%
(0)
J
J.P.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Perfect Fit

These mid waist jeans are super comfy. The stretch is unbelievable and that silicone band on the inside of jeans is fantastic, holds your jeans to your waist for that perfect fit.

D
D.M.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish

Mid Waist Full Length WR.UP Denim - Dark Blue + Blue Stitching

J
J.P.
Overall size: Large
Overall feeling: Good
Overall comfort: Very comfortable
Overall style: Stylish
Jeggings without the pockets

Really comfortable but lacking any real pockets an a rather large fit,

J
J.E.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Stylish

Love them would be great with a pocket

J
J.D.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish

Mid Waist Full Length WR.UP Denim - Dark Blue + Blue Stitching