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WR.UP® Fashion

Mid Waist Full Length
$146

Or 4 x $36.50 NZD interest free fortnightly payments with Learn how

Colour Navy Blue

Select a Size Size Guide Find My Fit

Your new go-to pants come with these WR.UP patented features

Anti-slip waistband

It’ll move with your waistline

Form fitting fabric

It’ll move and flex with you no matter what

Stitching

It’ll support and hug to shape you

Breathable fabric

Wear more, wash less

Fabric so soft

You’ll never want to take them off

Freddy is your booty's best friend—always

Always in place

Designed to keep your pants up and in place. It will hug the waistline comfortably and won't dig in.

Comfiest stretch ever

Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions.

Boost your booty

A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

We love your figure

Strategically placed panels & stitching to accentuate your existing figure by hugging you in all the right places.

The short version

We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach New Zealand, and your booty.

We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.

Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.

Read the full story

Customer Reviews

Based on 22 reviews
86%
(19)
0%
(0)
9%
(2)
5%
(1)
0%
(0)
S
S.S.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Great fit on the butt

These jeans lift my butt where I can’t stop checking myself out. 😃

k
k.p.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Love them

Fit perfectly using the size guide. So comfortable. Amazing quality

C
C.
Overall size: Normal
Overall feeling: Good
Overall comfort: Comfortable
Overall style: Stylish
Comfy

Hi and thanks I have been wanting to purchase a pair for a while and finally have. They are a little different to what I was expecting but, very comfy and stretchy and fit really nice

Cheers Genevieve xx

C
C.N.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
My 3rd pair and the best yet

They're so comfy and fit really well, love the mid waist fit me better than low rise they hold everything in and up :)

A
A.M.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Comfortable
Overall style: Very stylish
Love!

I was surprised at how comfortable these are considering how good they look. They dont slip down, even without a belt and the length is great too.