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WR.UP® Denim

Mid Waist Full Length
$209

Or by 4 installments of $52.25 NZD Learn More

Colour Black

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Freddy is your booty's best friend—always

Always in place

Designed to keep your pants up and in place. It will hug the waistline comfortably and won't dig in.

Comfiest stretch ever

Our pants, including our denim, are made from a unique cotton jersey which stretches in both directions.

Boost your booty

A thin coating of silicone is applied under the bottom to boost your booty whether you need it or just want it.

We love your figure

Strategically placed panels & stitching to accentuate your existing figure by hugging you in all the right places.

The short version

We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach New Zealand, and your booty.

We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.

Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.

Read the full story

Customer Reviews

Based on 39 reviews
92%
(36)
8%
(3)
0%
(0)
0%
(0)
0%
(0)
F
F.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
WR.UP

these are so comfy like a second skin

T
T.Q.
Overall size: Large
Overall feeling: Good
Overall comfort: Comfortable
Overall style: Stylish

Mid Waist Full Length WR.UP Denim - Black + Black Stitching

M
M.
Overall size: Normal
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Love these pants!!

My most perfect jeans yet. The quality is wonderful, the fit @ style are unmatched. Compliments from men and women on how amazing my butt looks. I would highly recommend. I need another pair of these.

K
K.M.
Overall size: Small
Overall feeling: Very good
Overall comfort: Very comfortable
Overall style: Very stylish
Love these especially being mid waist

I'm really in love with these they fit so good, are comfy, and I wear mediums and the stitching makes them stand out from other jeans my fave brand

M
M.A.
Overall size: Normal
Overall feeling: OK
Overall comfort: Comfortable
Overall style: Not really stylish

Didn’t like the colour. A bit washed out.