Digital Performance Marketer

Digital Performance Marketer
Employment level: Full-time
Experience: Entry level
Job function: Marketing
Location: Melbourne, VIC
FREDDY Australia & New Zealand, a dynamic successful business is looking for an innovative, energetic individual to manage their digital performance marketing across multiple entities. Reporting directly to the Managing director, this role is responsible for managing and optimising the full suite of digital advertising.
What you’ll be doing:
  • Manage and optimise our paid marketing in social media (Facebook and Instagram)
  • Manage our paid search marketing (Adwords and Bing).
  • Explore and manage new paid channels
  • Develop new strategies and ideas to increase awareness, drive conversions and gain market share
  • Help plan on-site activities to increase CR and AOV.
  • KPI reporting
  • Support the overall marketing team with growing the brands digital presence.
We’re looking for someone with a proven track record of identifying and capturing new audiences and optimising digital campaigns to increase conversions. Someone who is able to challenge exisiting strategies and campaigns and use this data to drive our ROI.
What we’re looking for:
  • At least 2 years of experience with performance marketing
  • Strong understanding of social fashion trends and the fashion retail industry
  • Experience with Facebook ad manager and Google Adwords
  • Strong technical and analytical abilities
  • Ambition to shape the future of marketing in retail
  • Ability to take charge and work unsupervised individually and as part of a growing team.
  • Analytically minded

Desirable Skills/hobbies:

  • Experience with photoshop or similar and graphic design/creative skills
  • Photography and/or video production
  • Fashion stylist / modelling
  • Writing
Why work here:
  • A great work environment where you will be given the opportunity to thrive and learn
  • Freedom to shape your own workplace
  • The latest technology and tools
  • Budget for education and self training to develop your skills
  • Central / North Melbourne location close to trains and easily accessible
    If you believe you have the skills, experience and drive to join the FREDDY team as our Digital Performance Manager, please send through your CV and cover letter to jobs@freddystore.com.au